History of Mrs. World:
The concept for Mrs. World has its roots in one of the oldest and
most respected of all pageant programs - Mrs. America – The
original Mrs. America Pageant, which began in 1938 was
reorganized in 1977, featuring a glamorous new beauty format.
While beauty is the key element in the competition, Mrs. America
contestants are also urged to voice their opinions on marriage and
important issues of the day. All married women – young wives,
mothers and even grandmothers – are eligible to enter and their
participation is encouraged. The international extension of this
same philosophy and pageant concept is the basis for the Mrs.
World Pageant.
The Mrs. World Pageant was created to recognize the one person
who contributes so much to modern life – the international married
woman. As the only televised major international pageant devoted
exclusively to married women from every corner of the globe, it not
only serves as a showcase for many of the world’s most glamorous,
versatile and accomplished women but it also brings together at a
critical time in history married women from different backgrounds
and cultures who share the mutual hopes and aspirations of all
womankind.
For the first time in pageant history, the 1989 Mrs. World Pageant
had a contestant from the then Soviet Union. That Mrs. World
Pageant also marked the first time an international pageant was
televised throughout the Soviet Union. By providing this unique
forum in which delegates from five continents can work together
and share a common purpose, the Mrs. World Pageant successfully
fosters greater communication, friendship and mutual
understanding among all people.
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